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About Us

Forwd is run by Adam Jacobs and his carefully selected group of partners, ensuring independent delivery and high quality service for every client.

At Forwd, we build high value for our clients through a new way of technology and management consulting that builds client capability and reduces dependence. We deliver this with our strong ethical approach that ensures that we always do the right thing, even if it isn't the right thing for us. We work across many different sectors and with a wide range of technologies, bringing the right combination of skills and experience to you.

Our Mission: Our mission is simple. We aim to be the trusted partner that propels your business forwd. We strive to understand the unique challenges and opportunities that your organisation faces and craft tailored solutions that not only address immediate needs but also lay the groundwork for sustained growth.

1 mission

Build your capability

0 dependency

Reduce external reliance on consultancies

100% aligned

Focused on your outcomes, not ours

ISO 20700

Compliant consulting practice
Adam Jacobs

Adam Jacobs

Founder & Director

About our founder

Dynamic technology leader with 25+ years in consulting working across strategy, delivery and architecture.

Adam has worked for large global consultancies including Accenture and PA Consulting across Retail, Financial Services, Energy & Utilities, Manufacturing, Public Sector, Travel, Logistics, Telecoms, Health and Publishing.


Key project experience includes:

- Lead architect for Sainsbury's SmartShop

- Delivery lead for UK Power Networks

- Clinical trials software capability audit for the Health Research Authority

- Data Migration Lead for a central Government department

- Technical account manager on agentic AI development for a digital workplace management client.